About

Introducing wearable art

/dɪˈfrakʃn/ is a wearable art collection which challenges the idea that to be a cool kid you need to wear what the others of the ‘clique’ are wearing.  Instead, we should embrace that we all one-of-a-kind. With unique views and opinions. 
 
This should be reflected in what we wear. No garment should be identical to the next. Every aesthetic should have meaning. Our clothes should communicate who we are. What we believe. Fashion should be an expression of the self, without restraint. If society considers this to be weird, that should be society’s problem. Not ours.
 
So, /dɪˈfrakʃn/ doesn’t do standardised pretty dresses for princesses or sturdy jackets for jocks. It is genderless. Shuns seasonal collections. And it certainly rejects logo T-shirts with meaningless messages crafted by market researchers.
 
Instead, fabrics are a canvas on which graphics are spray-painted or hand-drawn. Embroideries are lovingly applied. Every piece has a story. A message as unique as the person wearing it.
 
Each item, like its owner, is a piece of art. One of a kind by design, or because of the little slip-ups that are inevitable when humans create. Because at the end of the day, it is these unique imperfections that make us who we are.